Personality Quiz vs Scored Quiz: Avoid the Most Expensive Lead Generation Mistake You Will Make Ever
I’ve picked the wrong one. More than once. Personality quiz. Scored quiz. Grabbed the format that felt right, built the whole thing, drove traffic to it, watched the completions roll in. Then I opened the CRM two weeks later. Nothing. Okay, not nothing nothing. There were leads. Hundreds of them. But they were the wrong...